Ibis HDR Pics & Video from @thebikecompany featuring @brianlopes

Click to view Video! Ibis HDR – Revised, Race, Ready. The DW suspension carbon fiber boys from… [more]

Ibis HDR Pics & Video from @thebikecompany featuring @brianlopes Ibis HDR Pics & Video from @thebikecompany featuring @brianlopes

X-Fusion Feature Enduro: Definition in Process

  After a few hundred dollars in baggage fees, still slightly unsure on our preparation, Brian Lopes… [more]

X-Fusion Feature Enduro: Definition in Process X-Fusion Feature Enduro: Definition in Process

The Risk of the Wrong, Reward of the Right Rim by @thebikecompany

As the direct interface with the tire your rim choice plays a critical performance role on trail.  Here… [more]

The Risk of the Wrong, Reward of the Right Rim by @thebikecompany The Risk of the Wrong, Reward of the Right Rim by @thebikecompany

Headset Adjustment by BikeCo’s @JoeBinatena

Modern mountain bikes have a variety of bearing systems all which require proper installation and maintenance. … [more]

Headset Adjustment by BikeCo’s @JoeBinatena Headset Adjustment by BikeCo's @JoeBinatena

When Custom is CUSTOM

The Bike Company was recently approached by a client with a very specific set of goals for his latest… [more]

When Custom is CUSTOM When Custom is CUSTOM

CALIFORNIA ENDURO SERIES 2013 ANNOUNCES 2ND STOP IN LOS OLIVOS, CA

CALIFORNIA ENDURO SERIES 2013 ANNOUNCES 2ND STOP IN LOS OLIVOS, CA   SANTA CRUZ, CA - April… [more]

CALIFORNIA ENDURO SERIES 2013 ANNOUNCES 2ND STOP IN LOS OLIVOS, CA CALIFORNIA ENDURO SERIES 2013 ANNOUNCES 2ND STOP IN LOS OLIVOS, CA

MEET THE NEW BOSS – Pivot Cycles Introduces Firebird 27.5

    MEET THE NEW BOSS… [more]

MEET THE NEW BOSS – Pivot Cycles Introduces Firebird 27.5 MEET THE NEW BOSS - Pivot Cycles Introduces Firebird 27.5

Sea Otter Display Bikes by BikeCo.com

Not able to get to Sea Otter this year?  The Bike Company wanted to share images of two show bikes that… [more]

Sea Otter Display Bikes by BikeCo.com Sea Otter Display Bikes by BikeCo.com

Featured Product: LineCam Systems

We would like to introduce a new exciting company called LineCam.  We have been fortunate to watch this… [more]

Featured Product: LineCam Systems Featured Product: LineCam Systems

Featured Video: The Socal Transporter

Every once in a while we come across a video that emits a welcome change of pace compared to your typical… [more]

Featured Video: The Socal Transporter Featured Video: The Socal Transporter

Santa Cruz Bronson – No April Fool

In the tradition of Santa Cruz Bicycles April 1 launches details of the Bronson are available today. The… [more]

Santa Cruz Bronson – No April Fool Santa Cruz Bronson – No April Fool

BikeCo CustomMTB Suspension Rear Shock

The Bike Company offers riders everywhere the chance to enjoy world class level performance with custom… [more]

BikeCo CustomMTB Suspension Rear Shock BikeCo CustomMTB Suspension Rear Shock

Responsibility of Recording – A Point of View on Point of View Cameras

BikeCo MediaWorks is supported by GoPro Cameras.  We take great pride in our positive partnerships throughout… [more]

Responsibility of Recording – A Point of View on Point of View Cameras Responsibility of Recording – A Point of View on Point of View Cameras

Featured Interview: Jay Fraga About Helmet Safety

A few weeks ago while racing downhill in Fontana I had a pretty gnarly crash.  I was in a high speed… [more]

Featured Interview: Jay Fraga About Helmet Safety Featured Interview: Jay Fraga About Helmet Safety

Brian Lopes PumpTrack Yard!

 Landscaping at its finest!   Really who would not want to be able to leave their back, front or side… [more]

Brian Lopes PumpTrack Yard! Brian Lopes PumpTrack Yard!
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