CrankBrothers Mini CG For Your Mini RIPPER

Tweet It’s the coming of a new age.  And Crank Brothers is here to help us out.  Introducing the new limited Crank Brothers Mini CG for your mini ripper.  Ever since the introduction of push bikes, the mass of young riders and their learning age as dropped considerably.  It’s definitely a sign of rapid progression […]

Interbike 2016

Tweet Interbike 2016 is in the books.  While there is a definite change in the air regarding the convention.  There were still a few things to see new and exciting.   Some of the big news was surrounded by technology more than anything else.  Meaning things you have to plug in.  Electronic dropper posts and […]

GoPro Introduces KARMA Drone and the new GoPro Hero 5 Cameras

Tweet GoPro has kept us in a long waiting pattern.  Finally, the long awaited Karma Drone has been dropped in our laps.  That is right, GoPro is taking to the skies with something we all really knew was coming, but knew nothing about.  It has been no secret that the tiny camera company has had […]

Eliminating Fox 5 Piece Hardware Click

Tweet’s @JoeBinatena walks through eliminating clicks in the modern Fox 5 piece hardware. (Joe apologizes for his voice — he left it on the plane back from France working with Lapierre earlier this month!) The new Fox 5 piece hardware is designed to provide significantly longer lifespan than the previous DU system. What riders […]

Eliminating Hard to Diagnose Creaks In Suspension MTB

Tweet Check out this series of videos aimed to diagnose hard to find creaks with @joebinatena from Updated 10/2 with Ibis Ripley Yoke Isolator video 10/1/13 Video #1 addresses Grease Press versus Bearing Retainer. This is the first in a series of videos touching on locating and theories on addressing mystery creaks. 10/2/13 Video […]

Hammerhead Debuts World’s First Smart and Social Bike Navigation System

Tweet Hammerhead Debuts World’s First Smart and Social Bike Navigation System, Compatible With Bixi and B-Cycle Share Networks Hammerhead increases viability of daily city commuting by introducing an intelligent device with bright LEDs to indicate where and when to turn First company working with the latest crowd-funding platform, Dragon Innovation, for more viable support platform […]

Interbike 2013 Gallery

Tweet Click on any image to open full size gallery……     Tweet

Reward for Stolen DVO bike at Interbike!

Tweet So as many have already heard DVO Suspension had a fast one pulled on them and a bike was stolen.  Not any bike, but one of their new test mules that had not really been ridden yet.  A Trek 9.9 decked out with a prototype Emerald fork and Jade rear shock.  DVO has decided […]

Loaded Precision Announces New Carbon Collection at Interbike

Tweet   September 18, 2013 Loaded Precision, Inc., producers of state of the art, high end mountain bike components released its new Carbon Collection at Interbike in Las Vegas. “We’re pushing the envelope on making the lightest, most durable products on the planet,” said Michael Mulder, owner of Loaded Precision, Inc. “It’s our plan to continue to be a […]

Ride More, Dress Well, Stay Warm in New Fall Lineup from ZOIC

Tweet Ride More, Dress Well, Stay Warm in New Fall Lineup from ZOIC® CARLSBAD, CA — September 3, 2013 — When summer heat turns to cool fall breezes and chilly temperatures threaten to derail your rides, ZOIC keeps you on track to Ride More, Dress Well and Stay Warm. Repell cold, wet and windy conditions […]

Ellsworth Handcrafted Bicycles Unveils 2014 Absolute Truth and Epiphany Carbon XC — 27.5” Carbon Versions of Legendary Trailbikes

Tweet RAMONA, Calif. — September 16, 2013 — Ellsworth Handcrafted Bicycles will introduce 27.5” carbon versions of its legendary, award-winning trail bikes in 2014 — the Absolute Truth and the Epiphany Carbon XC — at Interbike in Las Vegas, September 18-20, according to Tony Ellsworth, founder of Ellsworth Bikes. In 1993, Ellsworth Bikes introduced the […]

SwiftWick Pursuit Compression Socks

Tweet Swiftwicks logo says “do what moves you”.  It goes without saying, most of us would have a hard time riding epic adventures if we didn’t take care of the unsung hero in our long rides.  That’s right I am talking about your feet.  We as a community of cyclists have come to not only […]

First Look Lapierre CycloCross Carbon @thebikecompany

Tweet 9/23/13 Video Update: Lapierre’s 2014 Carbon CycloCross Rig is turning industry and consumer heads.  With more and more MTB riders looking for new ways to train, new trails to explore, the occasional ride with their road friends – cyclocross bikes offer a type of fun that’s hard to quantify.  Pumping the trail, drifting through […]

Why Your First Mountain Bike Should Be A…

Tweet Why Your First Mountain Bike Should Be A… what you should know from the worldwide leader in top tier custom MTB. New Vs. Used: As a retailer you know which way we lean.  I am going to keep this clinical here – these are the facts to consider. MTB component warranties seldom transfer to […]

ZOIC Celebrates 20th Anniversary

Tweet ZOIC™ Celebrates 20th Anniversary with ‘Style Revival’ at Interbike Featuring 2014 Core, Gravity & Urban Collections CARLSBAD, CA — August 12, 2013 — ZOIC Clothing has been the style of cycling for 20 years and the brand’s 2014 spring/summer collection reasserts its stated mission to inspire people to ride more and dress well. New looks from ZOIC adhere to the […]

Kevin Aiello Signature HT Pedals

Tweet BikeCo Pro Rider Kevin Aiello’s signature HT pedal has arrived. BikeCo owner @JoeBinatena reviews the highlights of the design with Kevin. What was on the white board as a 60-90 second quick introduction ended up being nearly thirty minutes of flat pedal design clinic! At some point we just set the cameras down and […]

Best Bike Park? You decide….

Tweet Thats right, you decide where the best bike parks are.  Whether its the fast ripping berms and sweet table tops at A Line that make Whistler a top park or the Kamikaze at Mammoth.   Could it be North Star or possibly Angelfire …. who knows?  But it is your call, so make sure […]

@X-FusionShox UniCrown Pics from @thebikecompany

Tweet Enjoy these photos of one of the latest technologies released by X-Fusion Shox – the one piece UniCrown. Any rider who has suffered through a creaky crown will instantly appreciate the single piece concept. (disclaimer if you have a creaky crown it needs to be addressed – it will eventually have a failure) As […]

Project AM/Enduro: First Look at White Brothers Loop 150mm

Tweet Project AM/Enduro we set out to create a bike that would be great as a daily trail bike, yet also be super competitive on the race circuit.  We looked at several fork options before settling on the White Brothers Loop.  This fork gives you the choice of running wither 26” or 27.5” wheels.  A […]

Figuring the Numbers – MTB Frame Geometry w/ @thebikecompany

Tweet With increasing frequency we are asked to relay frame geometry data as finite, singular, almost as though it is gospel carved in ancient stone. Ideal MTB geometry certainly sits in a window – however some manufacturers seem overly committed to hitting a “magic” number on each of their published dimensions. Recently we had a […]

Hub Strength: get it, and keep it, in gear

Tweet Mountain bike product is constantly evolving – top tier manufacturers and retailers alike work hard to maintain product application relevance.  In the past few years we have paired 3x, 2x and 1x with 9, 10 and 11 speed cassettes. The introduction of 10 and 11 speed systems and the additional strain they apply has […]

Deflexion Racing Carbon Rims Coming to the Masses

Tweet We are always looking for an edge, even on a privateer level.  Always looking to improve and push envelopes.  It doesn’t matter if it is race inspired or just your average weekend warrior, we want to maximize the enjoyment on our bikes or have the latest and greatest components.  Deflexion Racing is new to […]

27.5″ Ibis HDR – 153mm & 147mm travel options from @thebikecompany

Tweet Ibis HDR: 2 Limbo Chips, 5 travel settings, Multiple Personality! 130mm 27.5”, 147mm Long Shock 27.5”, 147mm Short Shock 27.5”, 153mm 27.5”, & 160mm 26” Countless threads are winding around the internet touching on the new DW link Ibis HDR’s stock travel configuration.  Ibis Cycles offers the frame 160mm with 26” limbo chips and […]

Concussed. Nate from @thebikecompany discusses symptoms and recovery

Tweet My left grip touched the ground and I knew what was happening, I felt its beginnings and I understood its end.  My bike, my left hip and my left bar found the dirt at speed – my upper body was cocked to the right and I braced for the inevitable. The next day I […]

Ibis HDR Pics & Video from @thebikecompany featuring @brianlopes

Tweet Click to view Video! Ibis HDR – Revised, Race, Ready. The DW suspension carbon fiber boys from Northern California have thrown their hat into the ring of 27.5”, Enduro Race style chassis. The Ibis HDR is the evolution of the game changing HD. A revised carbon layup and spec the HDR frame cuts approximately […]

X-Fusion Feature Enduro: Definition in Process

Tweet   After a few hundred dollars in baggage fees, still slightly unsure on our preparation, Brian Lopes and I set off for Italy to compete in the inaugural Enduro World Series race. Enduro mania has been sweeping the globe and what better way to gain and understanding for it’s popularity than to attend, compete […]

The Risk of the Wrong, Reward of the Right Rim by @thebikecompany

Tweet As the direct interface with the tire your rim choice plays a critical performance role on trail.  Here is a crash course on what to assess on a rim purchase. Tubeless Interface– At this point tubeless performance is a must have requirement for top level mountain bikes.  UST, reinforced, or skin wall – all […]

Headset Adjustment by BikeCo’s @JoeBinatena

Tweet Modern mountain bikes have a variety of bearing systems all which require proper installation and maintenance.  Watch BikeCo owner and world class mechanic Joe Binatena walk you through isolating and correcting a loose headset. Loose headset interface will lead to premature wear on frame and fork assembly.  Carbon fiber frames should only run top […]

When Custom is CUSTOM

Tweet The Bike Company was recently approached by a client with a very specific set of goals for his latest build up.  After a comprehensive consultation on application, rider skill set, and aspiration BikeCo found that there wasn’t an off the shelf option.  No problem.  We took an Ibis Tranny frame and went off. You […]


Tweet CALIFORNIA ENDURO SERIES 2013 ANNOUNCES 2ND STOP IN LOS OLIVOS, CA   SANTA CRUZ, CA – April 23, 2013 – The second enduro event of the 2013 California Enduro Series is scheduled for this coming Saturday, April 27, in Los Olivos, CA. The 2013 series, which kicked off in Southern California earlier this month […]

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