CrankBrothers Mini CG For Your Mini RIPPER

Tweet It’s the coming of a new age.  And Crank Brothers is here to help us out.  Introducing the new limited Crank Brothers Mini CG for your mini ripper.  Ever since the introduction of push bikes, the mass of young riders and their learning age as dropped considerably.  It’s definitely a sign of rapid progression […]

Christmas Perfect Stocking Stuffer – G-Form Protection

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Product Review: WoMo Designs Accessory Mount – The Smartest Strongest Design Yet!!

Tweet Let’s face it, we love our Action Cameras and Garmin devices.  But sometimes we need a better than stock mounting option.  WoMo Designs has answered with a clean and simple unit that is not only stout, but lets you mount more than one device.  Be it a GoPro, cycling computer, GPS or a light […]

LOOK S-Track Pedal Review by @thebikecompany

Tweet LOOK S-Track Pedals The new LOOK mountain pedals have found quite the home among BikeCo’s staff.  From Cross Country to All Mountain the LOOK S-Track pedals’ performance was put to the test and came back with glowing reviews. Don’t let the simple appearance fool you – the more I rode the LOOK pedals the […]

Hammerhead Debuts World’s First Smart and Social Bike Navigation System

Tweet Hammerhead Debuts World’s First Smart and Social Bike Navigation System, Compatible With Bixi and B-Cycle Share Networks Hammerhead increases viability of daily city commuting by introducing an intelligent device with bright LEDs to indicate where and when to turn First company working with the latest crowd-funding platform, Dragon Innovation, for more viable support platform […]

Reward for Stolen DVO bike at Interbike!

Tweet So as many have already heard DVO Suspension had a fast one pulled on them and a bike was stolen.  Not any bike, but one of their new test mules that had not really been ridden yet.  A Trek 9.9 decked out with a prototype Emerald fork and Jade rear shock.  DVO has decided […]

Loaded Precision Announces New Carbon Collection at Interbike

Tweet   September 18, 2013 Loaded Precision, Inc., producers of state of the art, high end mountain bike components released its new Carbon Collection at Interbike in Las Vegas. “We’re pushing the envelope on making the lightest, most durable products on the planet,” said Michael Mulder, owner of Loaded Precision, Inc. “It’s our plan to continue to be a […]

Ride More, Dress Well, Stay Warm in New Fall Lineup from ZOIC

Tweet Ride More, Dress Well, Stay Warm in New Fall Lineup from ZOIC® CARLSBAD, CA — September 3, 2013 — When summer heat turns to cool fall breezes and chilly temperatures threaten to derail your rides, ZOIC keeps you on track to Ride More, Dress Well and Stay Warm. Repell cold, wet and windy conditions […]

Ellsworth Handcrafted Bicycles Unveils 2014 Absolute Truth and Epiphany Carbon XC — 27.5” Carbon Versions of Legendary Trailbikes

Tweet RAMONA, Calif. — September 16, 2013 — Ellsworth Handcrafted Bicycles will introduce 27.5” carbon versions of its legendary, award-winning trail bikes in 2014 — the Absolute Truth and the Epiphany Carbon XC — at Interbike in Las Vegas, September 18-20, according to Tony Ellsworth, founder of Ellsworth Bikes. In 1993, Ellsworth Bikes introduced the […]

SwiftWick Pursuit Compression Socks

Tweet Swiftwicks logo says “do what moves you”.  It goes without saying, most of us would have a hard time riding epic adventures if we didn’t take care of the unsung hero in our long rides.  That’s right I am talking about your feet.  We as a community of cyclists have come to not only […]

First Look Lapierre CycloCross Carbon @thebikecompany

Tweet 9/23/13 Video Update: Lapierre’s 2014 Carbon CycloCross Rig is turning industry and consumer heads.  With more and more MTB riders looking for new ways to train, new trails to explore, the occasional ride with their road friends – cyclocross bikes offer a type of fun that’s hard to quantify.  Pumping the trail, drifting through […]

ZOIC Celebrates 20th Anniversary

Tweet ZOIC™ Celebrates 20th Anniversary with ‘Style Revival’ at Interbike Featuring 2014 Core, Gravity & Urban Collections CARLSBAD, CA — August 12, 2013 — ZOIC Clothing has been the style of cycling for 20 years and the brand’s 2014 spring/summer collection reasserts its stated mission to inspire people to ride more and dress well. New looks from ZOIC adhere to the […]

Kevin Aiello Signature HT Pedals

Tweet BikeCo Pro Rider Kevin Aiello’s signature HT pedal has arrived. BikeCo owner @JoeBinatena reviews the highlights of the design with Kevin. What was on the white board as a 60-90 second quick introduction ended up being nearly thirty minutes of flat pedal design clinic! At some point we just set the cameras down and […]

@X-FusionShox UniCrown Pics from @thebikecompany

Tweet Enjoy these photos of one of the latest technologies released by X-Fusion Shox – the one piece UniCrown. Any rider who has suffered through a creaky crown will instantly appreciate the single piece concept. (disclaimer if you have a creaky crown it needs to be addressed – it will eventually have a failure) As […]

Project AM/Enduro: First Look at White Brothers Loop 150mm

Tweet Project AM/Enduro we set out to create a bike that would be great as a daily trail bike, yet also be super competitive on the race circuit.  We looked at several fork options before settling on the White Brothers Loop.  This fork gives you the choice of running wither 26” or 27.5” wheels.  A […]

Hub Strength: get it, and keep it, in gear

Tweet Mountain bike product is constantly evolving – top tier manufacturers and retailers alike work hard to maintain product application relevance.  In the past few years we have paired 3x, 2x and 1x with 9, 10 and 11 speed cassettes. The introduction of 10 and 11 speed systems and the additional strain they apply has […]

Deflexion Racing Carbon Rims Coming to the Masses

Tweet We are always looking for an edge, even on a privateer level.  Always looking to improve and push envelopes.  It doesn’t matter if it is race inspired or just your average weekend warrior, we want to maximize the enjoyment on our bikes or have the latest and greatest components.  Deflexion Racing is new to […]

Product Review: Zoic X Shorts and Nirvana Jersey

Tweet Zoic Cycling Wear has been growing and growing.  This spring Zoic added the new X Shorts.  Paired along with their Nirvana jersey to complete the kit, we hit the trails.  The gamut of the lines coming from Zoic are aimed at quality, light weight and comfortable cycling clothing.  The X Shorts fit right in […]

27.5″ Ibis HDR – 153mm & 147mm travel options from @thebikecompany BikeCo.com

Tweet Ibis HDR: 2 Limbo Chips, 5 travel settings, Multiple Personality! 130mm 27.5”, 147mm Long Shock 27.5”, 147mm Short Shock 27.5”, 153mm 27.5”, & 160mm 26” Countless threads are winding around the internet touching on the new DW link Ibis HDR’s stock travel configuration.  Ibis Cycles offers the frame 160mm with 26” limbo chips and […]

Ibis HDR Pics & Video from @thebikecompany featuring @brianlopes

Tweet Click to view Video! Ibis HDR – Revised, Race, Ready. The DW suspension carbon fiber boys from Northern California have thrown their hat into the ring of 27.5”, Enduro Race style chassis. The Ibis HDR is the evolution of the game changing HD. A revised carbon layup and spec the HDR frame cuts approximately […]

The Risk of the Wrong, Reward of the Right Rim by @thebikecompany

Tweet As the direct interface with the tire your rim choice plays a critical performance role on trail.  Here is a crash course on what to assess on a rim purchase. Tubeless Interface– At this point tubeless performance is a must have requirement for top level mountain bikes.  UST, reinforced, or skin wall – all […]

When Custom is CUSTOM

Tweet The Bike Company was recently approached by a client with a very specific set of goals for his latest build up.  After a comprehensive consultation on application, rider skill set, and aspiration BikeCo found that there wasn’t an off the shelf option.  No problem.  We took an Ibis Tranny frame and went off. You […]

MEET THE NEW BOSS – Pivot Cycles Introduces Firebird 27.5

Tweet     MEET THE NEW BOSS – Pivot Cycles Introduces Firebird 27.5 Redesigned model debuts at Sea Otter Classic  Whether you’re sending it in Whistler, gunning for the overall in Downieville or pinning 30-minute descents on a 6-hour epic through the Rockies, the Firebird 27.5 has your back. By many accounts, the 26-inch version […]

Santa Cruz Bronson – No April Fool

Tweet In the tradition of Santa Cruz Bicycles April 1 launches details of the Bronson are available today. The Santa Cruz Bronson platform sets the bar for factory supported all mountain 27.5” bicycles.  The Bronson wasn’t rushed into production like many of the competition’s 27.5” offerings, rather designed, diagnosed, and developed.  Santa Cruz’ attention to […]

BikeCo CustomMTB Suspension Rear Shock

Tweet The Bike Company offers riders everywhere the chance to enjoy world class level performance with custom spec’ed and tuned rear suspension. Years of experience and countless single track miles allow our suspension tech’s to maximize the performance of your DW, VPP, Split Pivot, Four Bar, Etc, chassis.  Stock suspension is designed with a generic […]

Fox DOSS Seatpost Extended Test Ride

Tweet I enjoy riding mountain bikes to clear my head and enjoy the ever varying features of the trail.   The less I am focused on my bike’s performance the more pleasurable my ride experience is.  I have a component featured on my build which I never think about.  That is to say it doesn’t slip, […]

Project Am/Enduro: Complete Bike Build

Tweet We finally finished Project AM/Enduro.  We wasted no time racing it either.  As soon as the last wrench was turned we promptly put it to use in the Bootleg Banzai Enduro.  Our focus was to build a light, fast trail bike that would be at home in any Enduro event.  We are pretty sure […]

Project AM/Enduro: cSixx Doubler Chain Guide – FIRST LOOK

Tweet As we gear up to complete Project AM/Enduro, a few goodies arrived from South Africa’s cSixx.  Since we will be running a 2×10 drivetrain from Shimano and FSA, this will be a welcome addition in not only chain management but also bash protection.  We have been running cSixx’s 175g guide on our Project DH […]

Review: FiveTen Maltese Falcon Clipless Shoes

Tweet There are two different types of shoes for you to ride, flats or clips.  Shoe selection can be paramount with either interface you choose to ride.  FiveTen has been supporting riders with some of the best MTB shoes for the last several years now.  Their Impact, Sam Hill, Karvers and new Freerider Danny Macaskill […]

The NEW Canfield Brothers Nimble 9

Tweet The Canfield Brothers 29er revolution continues with the ALL NEW Nimble 9. From the start of the redesign of the current Nimble 9, we wanted to give the bike a distinctive look different from what is currently available in chromo hardtails. We wanted to incorporate a hydro formed toptube and a 44mm head tube. […]

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