RIDE PINK, the Downhill for Breast Cancer Project

Tweet Welcome to RIDE PINK, the Downhill for Breast Cancer project. In 2012 “Downhill for Breast Cancer” was created with the aim of raising awareness around early detection of Breast Cancer, educating the youth of our sport about prevention and the huge increase of survival percentage it can result in. Now in 2016 and in […]

CrankBrothers Mini CG For Your Mini RIPPER

Tweet It’s the coming of a new age.  And Crank Brothers is here to help us out.  Introducing the new limited Crank Brothers Mini CG for your mini ripper.  Ever since the introduction of push bikes, the mass of young riders and their learning age as dropped considerably.  It’s definitely a sign of rapid progression […]

Canfield Bikes Now Offers Factory Builds!!

Tweet Some exciting news coming from the Canfield Brothers camp.  Canfield Bikes now offers factory builds!  The once frame only company sold frames and a hand full of components including pedals, cranks and wheels.  However we all realize the daunting task of building a bike from scratch can be frustrating and sometimes take longer than […]

Rotec Cycles is BACK!

Tweet Have you ever heard of Rotec Cycles?  Well your about to.  We have watched this with some pretty great anticipation.  Rotec Cycles is far from a new company.  In fact they used to have some of the raddest Lawwill suspension bikes in the days of yore.  Well bringing things up to date and restoring the […]

Interbike 2016

Tweet Interbike 2016 is in the books.  While there is a definite change in the air regarding the convention.  There were still a few things to see new and exciting.   Some of the big news was surrounded by technology more than anything else.  Meaning things you have to plug in.  Electronic dropper posts and […]

GoPro Introduces KARMA Drone and the new GoPro Hero 5 Cameras

Tweet GoPro has kept us in a long waiting pattern.  Finally, the long awaited Karma Drone has been dropped in our laps.  That is right, GoPro is taking to the skies with something we all really knew was coming, but knew nothing about.  It has been no secret that the tiny camera company has had […]

Christmas Perfect Stocking Stuffer – G-Form Protection

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Gravity Pirates: BootBash 2013

Tweet Who are Gravity Pirates you ask?  Starting in Southern California, the Gravity Pirates became a group of mostly DH and Freeride riders and racers.  Focused on uniting to show the need for more venues, trails and events.  Being a Pirate means putting in work from time to time.  The strongly promoted and encouraged involvement […]

Product Review: WoMo Designs Accessory Mount – The Smartest Strongest Design Yet!!

Tweet Let’s face it, we love our Action Cameras and Garmin devices.  But sometimes we need a better than stock mounting option.  WoMo Designs has answered with a clean and simple unit that is not only stout, but lets you mount more than one device.  Be it a GoPro, cycling computer, GPS or a light […]

LOOK S-Track Pedal Review by @thebikecompany

Tweet LOOK S-Track Pedals The new LOOK mountain pedals have found quite the home among BikeCo’s staff.  From Cross Country to All Mountain the LOOK S-Track pedals’ performance was put to the test and came back with glowing reviews. Don’t let the simple appearance fool you – the more I rode the LOOK pedals the […]

Hammerhead Debuts World’s First Smart and Social Bike Navigation System

Tweet Hammerhead Debuts World’s First Smart and Social Bike Navigation System, Compatible With Bixi and B-Cycle Share Networks Hammerhead increases viability of daily city commuting by introducing an intelligent device with bright LEDs to indicate where and when to turn First company working with the latest crowd-funding platform, Dragon Innovation, for more viable support platform […]

Interbike 2013 Gallery

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Reward for Stolen DVO bike at Interbike!

Tweet So as many have already heard DVO Suspension had a fast one pulled on them and a bike was stolen.  Not any bike, but one of their new test mules that had not really been ridden yet.  A Trek 9.9 decked out with a prototype Emerald fork and Jade rear shock.  DVO has decided […]

Loaded Precision Announces New Carbon Collection at Interbike

Tweet   September 18, 2013 Loaded Precision, Inc., producers of state of the art, high end mountain bike components released its new Carbon Collection at Interbike in Las Vegas. “We’re pushing the envelope on making the lightest, most durable products on the planet,” said Michael Mulder, owner of Loaded Precision, Inc. “It’s our plan to continue to be a […]

Ride More, Dress Well, Stay Warm in New Fall Lineup from ZOIC

Tweet Ride More, Dress Well, Stay Warm in New Fall Lineup from ZOIC® CARLSBAD, CA — September 3, 2013 — When summer heat turns to cool fall breezes and chilly temperatures threaten to derail your rides, ZOIC keeps you on track to Ride More, Dress Well and Stay Warm. Repell cold, wet and windy conditions […]

Ellsworth Handcrafted Bicycles Unveils 2014 Absolute Truth and Epiphany Carbon XC — 27.5” Carbon Versions of Legendary Trailbikes

Tweet RAMONA, Calif. — September 16, 2013 — Ellsworth Handcrafted Bicycles will introduce 27.5” carbon versions of its legendary, award-winning trail bikes in 2014 — the Absolute Truth and the Epiphany Carbon XC — at Interbike in Las Vegas, September 18-20, according to Tony Ellsworth, founder of Ellsworth Bikes. In 1993, Ellsworth Bikes introduced the […]

SwiftWick Pursuit Compression Socks

Tweet Swiftwicks logo says “do what moves you”.  It goes without saying, most of us would have a hard time riding epic adventures if we didn’t take care of the unsung hero in our long rides.  That’s right I am talking about your feet.  We as a community of cyclists have come to not only […]

Why Your First Mountain Bike Should Be A…

Tweet Why Your First Mountain Bike Should Be A… what you should know from the worldwide leader in top tier custom MTB. New Vs. Used: As a retailer you know which way we lean.  I am going to keep this clinical here – these are the facts to consider. MTB component warranties seldom transfer to […]

ZOIC Celebrates 20th Anniversary

Tweet ZOIC™ Celebrates 20th Anniversary with ‘Style Revival’ at Interbike Featuring 2014 Core, Gravity & Urban Collections CARLSBAD, CA — August 12, 2013 — ZOIC Clothing has been the style of cycling for 20 years and the brand’s 2014 spring/summer collection reasserts its stated mission to inspire people to ride more and dress well. New looks from ZOIC adhere to the […]

Best Bike Park? You decide….

Tweet Thats right, you decide where the best bike parks are.  Whether its the fast ripping berms and sweet table tops at A Line that make Whistler a top park or the Kamikaze at Mammoth.   Could it be North Star or possibly Angelfire …. who knows?  But it is your call, so make sure […]

Project AM/Enduro: First Look at White Brothers Loop 150mm

Tweet Project AM/Enduro we set out to create a bike that would be great as a daily trail bike, yet also be super competitive on the race circuit.  We looked at several fork options before settling on the White Brothers Loop.  This fork gives you the choice of running wither 26” or 27.5” wheels.  A […]

Deflexion Racing Carbon Rims Coming to the Masses

Tweet We are always looking for an edge, even on a privateer level.  Always looking to improve and push envelopes.  It doesn’t matter if it is race inspired or just your average weekend warrior, we want to maximize the enjoyment on our bikes or have the latest and greatest components.  Deflexion Racing is new to […]

Product Review: Zoic X Shorts and Nirvana Jersey

Tweet Zoic Cycling Wear has been growing and growing.  This spring Zoic added the new X Shorts.  Paired along with their Nirvana jersey to complete the kit, we hit the trails.  The gamut of the lines coming from Zoic are aimed at quality, light weight and comfortable cycling clothing.  The X Shorts fit right in […]

X-Fusion Feature Enduro: Definition in Process

Tweet   After a few hundred dollars in baggage fees, still slightly unsure on our preparation, Brian Lopes and I set off for Italy to compete in the inaugural Enduro World Series race. Enduro mania has been sweeping the globe and what better way to gain and understanding for it’s popularity than to attend, compete […]

CALIFORNIA ENDURO SERIES 2013 ANNOUNCES 2ND STOP IN LOS OLIVOS, CA

Tweet CALIFORNIA ENDURO SERIES 2013 ANNOUNCES 2ND STOP IN LOS OLIVOS, CA   SANTA CRUZ, CA – April 23, 2013 – The second enduro event of the 2013 California Enduro Series is scheduled for this coming Saturday, April 27, in Los Olivos, CA. The 2013 series, which kicked off in Southern California earlier this month […]

MEET THE NEW BOSS – Pivot Cycles Introduces Firebird 27.5

Tweet     MEET THE NEW BOSS – Pivot Cycles Introduces Firebird 27.5 Redesigned model debuts at Sea Otter Classic  Whether you’re sending it in Whistler, gunning for the overall in Downieville or pinning 30-minute descents on a 6-hour epic through the Rockies, the Firebird 27.5 has your back. By many accounts, the 26-inch version […]

Featured Product: LineCam Systems

Tweet We would like to introduce a new exciting company called LineCam.  We have been fortunate to watch this project from as early as a napkin drawing, all the way up to the finished product.  Now you can finally get one for yourself.  But what exactly is LineCam and what does it have to do […]

Featured Video: The Socal Transporter

Tweet Every once in a while we come across a video that emits a welcome change of pace compared to your typical trail run shot with a GoPro.  Our friend Shea Jordan put together a fun edit with the help of Ryan Jones that is a departure from the norm.  Riddled with the deep passion […]

Santa Cruz Bronson – No April Fool

Tweet In the tradition of Santa Cruz Bicycles April 1 launches details of the Bronson are available today. The Santa Cruz Bronson platform sets the bar for factory supported all mountain 27.5” bicycles.  The Bronson wasn’t rushed into production like many of the competition’s 27.5” offerings, rather designed, diagnosed, and developed.  Santa Cruz’ attention to […]

BikeCo CustomMTB Suspension Rear Shock

Tweet The Bike Company offers riders everywhere the chance to enjoy world class level performance with custom spec’ed and tuned rear suspension. Years of experience and countless single track miles allow our suspension tech’s to maximize the performance of your DW, VPP, Split Pivot, Four Bar, Etc, chassis.  Stock suspension is designed with a generic […]

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